Dear Members of the University Community,
It is a bittersweet duty for me to give you the news that Sewanee’s Vice President for University Relations Rob Pearigen, C’76, will become the Eleventh President of Millsaps College. He was elected unanimously by Millsaps’ Board of Trustees and will take office in July. Additional information about his appointment can be found at www.millsaps.edu.
Rob has served Sewanee with great distinction since 1987, as Dean of Men (1987-92), Associate Dean of Students (1992-94), Dean of Students (1994-2005), and Vice President for University Relations (since 2005). He is also Professor of Political Science, having been a faculty member throughout his service as an administrator. His selection for the Millsaps Presidency is a recognition of his superb leadership for Sewanee and his record of outstanding contributions in student life, working closely with alumni and donors, securing major gifts, teaching, and leading the work of others.
Phoebe Pearigen, who will be an outstanding first lady for Millsaps College, has been an instructor in Sewanee’s Theatre Arts Department and has taught dance classes for the College for over two decades. She created and advised Perpetual Motion and founded and directed the Sewanee Dance Conservatory - in which large numbers of children have participated since 1987.
We are deeply indebted to both Rob and Phoebe, and they will be missed greatly on this Mountain, but we take pride in this signal achievement of one our own, and we congratulate both of them on this new opportunity and wish them all the best in it.
There will be opportunities to thank and celebrate the Pearigens more formally later this spring, but for now I hope many of you will join in offering them congratulations, thanks, and best wishes.
by Michael W. McLaughlin on January 22, 2010
Successful marketing doesn’t happen by accident. It takes insightful analysis, dedication to building a business and, most of all, patience.
Even though every company approaches the market in a unique way, the most effective marketers follow 15 principles that lead to their success.
- Marketing is embedded in every aspect of the business, from the big things (like how you deliver services) to the details, such as the look of your emails and envelopes.
- You have a market positioning vision that reflects your direction and purpose. Everyone in the practice understands and can describe it in a few brief sentences.
- Clients understand your market positioning.
- Your clients and prospects know what makes you different from your competitors.
- All members of your practice know exactly how they contribute to the success of both your business and its marketing strategy.
- You have a marketing activity calendar, and you follow it.
- Client-specific programs are at the center of your marketing strategy.
- You have patience with your marketing program, recognizing that some strategies take hold more quickly than others.
- You measure the effectiveness of your marketing, making mid-course corrections as needed.
- Your marketing strategy relies on an array of integrated tactics, applied consistently over time, rather than a start-and-stop approach.
- You place a high value on client relationship skills.
- You deliver your services flawlessly.
- You provide a positive experience for your clients, no matter how tough the project.
- Your marketing materials make a positive difference in your business development efforts.
- You make time every day for marketing the business.
You can probably add to this list, but look at each of these principles and assess how well your firm is meeting the intent of each one. For most organizations, a few small changes in how they go to market can make a significant impact on performance.
I’ve left one essential, but obvious, item off this list. You must have an in-demand service offering that you can deliver to the market. Without that, your marketing efforts may succeed, but your business will ultimately fail.