“You have to be motivated to motivate yourself and disciplined to discipline yourself (a Catch-22).”
—David Allen
January 2009
14 posts
What Would Google Do? →
buzzmachine.com
I’ve been reading this book on my kindle…absolutely love the book and the kindle.
- Customers are now in charge. They can be heard around the globe and have an impact on huge institutions in an instant.
- People can find each other anywhere and coalesce around you—or against you.
- The mass market is dead, replaced by the mass of niches.
- “Markets are conversations,” decreed The Cluetrain Manifesto, the seminal work of the internet age, in 2000. That means the key skill in any organization today is no longer marketing but conversing.
- We have shifted from an economy based on scarcity to one based on abundance. The control of products or distribution will no longer guarantee a premium and a profit.
- Enabling customers to collaborate with you—in creating, distributing, marketing, and supporting products—is what creates a premium in today’s market.
- The most successful enterprises today are networks—which extract as little value as possible so they can grow as big as possible—and the platforms on which those networks are built.
- Owning pipelines, people, products, or even intellectual property is no longer the key to success. Openness is.
“If you chase two rabbits, both will escape.”
—http://www.eagleschoolmovie.com/
“LinkedIn and Facebook know more about your employees than your [HR department] does.”
—from a blog post of Jason Averbook, CEO of Knowledge Infusion
Passionate Example of Perfection
Play
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“LinkedIn has recently been adding a million new members every two weeks, and officials say more than 829,000 HR professionals and 521,000 corporate recruiters now use the network. But LinkedIn remains only a fifth the size of Facebook, which recently topped 150 million users.”
—http://www.workforce.com/section/00/article/26/08/38_printer.php
Luna's 4 Phases of Corporate Blogging
I presented this to our CEO and COO today:
Phase 1. “What’s a blog?”
Phase 2. Some of our employees read blogs daily.
Phase 3. We have a blog (and our blog has an audience).
Phase 4. We no longer need a blog; everyone else writes about us (i.e., Apple).
